-Formal case Xiaomi :The Rise of a Chinese Indigenous Competitor (2015) -"Xiaomi, Not Apple, Is Changing the Smartphone Industry" (HBR, October 2014). Xiaomi Corporation is a Chinese gadget manufacturer established by Lei Jun in 2010 and headquartered in Beijing. Fig. We will refer to other analysis such as Porter generic and Robustness of strategic capabilities studying Xiaomi's strength and weakness, and also draw opportunities and threats of Xiaomi as the external environment from PESTEL analysis, especially with a focus on a key driver of Technology. Xiaomi positions itself as an internet and software company to a greater extent than a hardware company. As it is illustrated in Figure 1 below, Xiaomi Triathlon sources of revenues consist of hardware, new retail and internet. Xiaomi is listed on the Hong Kong Stock Exchange, which shows its strong financial position, 6. Vivo, which is also based in Dongguan, was founded in 2009 by Shen Wei as a subsidiary of BBK Electronics. Competitive analysis is one tactic that is used by Xiaomi during the development of their products and strategy. A competitor analysis, also called competitive analysis and competition analysis, is the process of examining similar brands in your industry to gain insight into their offerings, branding, sales, and marketing approaches. Huawei's new P9 is a 5.5" flagship device that stands out from the competition with a dual-lens camera co-developed with German optics and camera maker Leica. The annual growth rate was 12.3% and 2.0%, respectively (Fig. Samsung market share was 23% with a negative annual growth of 1.6%. Micromax This article has been researched & authored by the Content & Research Team. LG Electronics 3. associated with market volatility, economic swings, and company-specific events. Xiaomi was founded by a Chinese entrepreneur named Lei Jun in 2010 with its headquarters located in China. This just keeps their product portfolio increasing and their customers constantly involved in following up with the latest products that they offer. Moreover, the report contains analyses of Xiaomi leadership, organizational structure and organizational culture. Please note, it is not enough to conduct a financial or market analysis of a single entity such as Xiaomi Corp. Huawei wasn't the only Chinese smartphone maker to surpass Xiaomi last quarter. Click to share on Twitter (Opens in new window), Click to share on Facebook (Opens in new window). Most importantly, they take their innovation ideas by the latest trends and make sure that they are the first ones to deliver in terms of that. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. Upgrade to remove this ad. Youre reading a free article with opinions that may differ from The Motley Fools Premium Investing Services. A correlation of about +1.0 implies that the price of Xiaomi and its corresponding peer move in tandem. devices. Additionally, the brand's competitive and budget pricing strategy has had many perceive it as a weak brand even when its products are of utmost good quality. According to its business strategy, Xiaomi fosters, develops and encourages its fans via Mi Fan Festivals that involves discounts and gifts. Founded in 1993 by brothers Tom and David Gardner, The Motley Fool helps millions of people attain financial freedom through our website, podcasts, books, newspaper column, radio show, and premium investing services. The opportunities for any brand can include areas of improvement to increase its business. Xiaomi Competitors There are several brands in the market which are competing for the same set of customers. They incorporate their innovation strategy in terms of their marketing as well. Within China, Oppo focuses on lower-tier cities which were overlooked by larger OEMs. Xiaomi Should Fear These 3 Chinese Competitors. But opting out of some of these cookies may have an effect on your browsing experience. This ensures greater revenues for Xiaomi. Designing great products at a reasonable price. 3. This website uses cookies to improve your experience. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors. Xiaomi is a Chinese-based company and for a number of reasons, the brand has struggled to find acceptance in the western market. can be threats. Xiaomi Corp. has become the world's second biggest smartphone maker over the past quarter following an 83% jump in shipments, according to preliminary estimates by Canalys. Samsung is founded in 1938 by Lee Byung-Chill and currently in the top . The mobile internet company enjoys cult-like following, the same way as its major competitor Apple. 95% of people from the age group of 18-49 own a smartphone, while the ownership of the same for ages 65 years and above is at 61%. Below are the top 4 competitors of Xiaomi Redmi: 1. The following table illustrates Xiaomi segmentation, targeting and positioning: Xiaomi segmentation, targeting and positioning Xiaomi Inc. Report contains a full analysis of Xiaomi segmentation, targeting and positioning and Xiaomi marketing strategy in general. It is mandatory to procure user consent prior to running these cookies on your website. Lower smartphone capabilities and functionalities compared to major competitors such as Apple and Samsung 3. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. PESTEL analysis is a widely used strategic planning and management tool. That is Xiaomi's IoT ecosystem, Competitor Analysis merupakan sebuah cara untuk mengumpulkan, mengidentifikasi, dan membandingkan apa yang kompetitor kita lakukan. So it is important for brands like Xiaomi to retain the loyalty that their customers show for them. Typically, diversification allows investors to combine positions across different asset classes to reduce overall portfolio risk. The internet technology company uses mono-segment positioning, appealing to the needs of a single customer segment. The company's revenue dropped 20.1% YoY to RMB 70.2 billion (or $10.3 billion) during the quarter. Date: November, 2016. Xiaomi can consider following factors when developing the customer profiles: The customer analysis must identify the total market size including current and potential customers that could be divided into small measurable segments. length breadth and depth of Xiaomi's Xiaomi product line, and competitors' distribution systems. Xiaomi always had a way to check all the products of these competitors. Xiaomi has always kept its focus on providing something unique to the customers so that the customers keep on upgrading their Xiaomi phones. There are several brands in the market which are competing for the same set of customers. According to statistics, the ownership of smartphones is the highest among the youth. The Motley Fool has the following options: long January 2018 $90 calls on Apple and short January 2018 $95 calls on Apple. GUANGZHOU, China Chinese smartphone maker Xiaomi was the second-largest smartphone maker in the second quarter, overtaking Apple, according to analyst firm Canalys. Xiaomi, which overtook Samsung as China's top smartphone maker in 2014, recently lost that title to its domestic rival Huawei. It has been reviewed & published by the MBA Skool Team. . Philips 12. These cookies do not store any personal information. MBA Skool is a Knowledge Resource for Management Students, Aspirants & Professionals. Below are the Strengths in the SWOT Analysis of Xiaomi Redmi : 1. Retrieved July 16, 2017, from https://www.fool.com/investing/2016/08/18/xiaomi-should-fear-these-3-chinese-competitors.aspx, Designed by Elegant Themes | Powered by WordPress. Brand value estimated at USD 100 billion [1] Weaknesses 1. With this new technologically advanced generation and most of the users being active on social media platforms, Xiaomi reaches out its customers following the trend. MAJOR COMPETITORS : Apple: Apple sells less than 20% of the . With the kind of success that Xiaomi have had in just a few years, it is clear that it has been successful in its industry and there are many reasons for why Xiaomi stands out in such a competitive technology world. Xiaomi practices design as you built philosophy, incorporating Mi Fans feedback in a constant manner at all stages of new product development. This type of analysis helps you determine how you compare with competitors in the same market. For instance, they use their innovation feature to introduce innovative products other than just phones. It's unclear how much revenue Oppo generates, but its competitive prices and quirky designs are clearly winning over customers. 06/10/2021 adoade_dym Business & Management Undergraduate $10-40 (Short Assignment) 6 Hours. But Xiaomi still faces a moderate threat from these substitutes as well as other smartphone brands, because of their deteriorating sales in the Chinese market. Below are the top 14 competitors of Xiaomi: 1. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Cost advantage 4. View xiaomi Competitive companies.docx from FINANCE 501 at Lovely Professional University. Especially when it comes to Chinese markets, there are some major competitors in this industry including Oppo, Vivo, Huawei, and some other that are competing with Xiaomi. Samsung 9. . Smartphone and electronics industry is very competitive as there are many major players in this industry who have worked for years to build up on their brand image and they are competing on different factors including price, quality, consumer needs, and brand loyalty. Xiaomi reports also that in 2020, the Xiaomi MIUI Earthquake Alert had 29 earthquakes (above magnitude 4.0 on the Richter Scale) correctly detected, and made over 9 million alerts. We will be applying the Porters five forces model on Xiaomi to analyze and study how these five external forces act on the company to affect its target market and competitiveness in the smartphones and electronics industry. Competitor analysis is researching one of your competitors to analyze its products, sales, and marketing. It is the highest number for any brand to date. This is another important aspect of Xiaomi business strategy. Huawei (including Honor) has a worldwide market share of 8.56 %. Oppo strengths. This article has been researched & authored by the Content & Research Team. Motorola Moto 2. Much of that growth was fueled by its consumer device business, which sells smartphones and tablets. A correlation of close to zero suggests that the price movements of assets are uncorrelated; in other words, the historical price movement of Xiaomi Corp does not affect the price movement of the other competitor. Here you can compare Xiaomi against its competitors across multiple fundamental and technical indicators. In addition, you can, When running Xiaomi Corp price analysis, check to, Reduce portfolio risk simply by holding instruments which are not perfectly correlated, Find global opportunities by holding instruments from different markets, Screen CEOs from public companies around the world, Analyze and compare many basic indicators for a group of related or unrelated entities, All portfolio management and optimization tools to improve performance of your portfolios, Check basic technical indicators and analysis based on most latest market data, Find insiders across different sectors to evaluate their impact on performance, Get historical volatility and risk analysis based on latest market data, Use generated alerts and portfolio events aggregator to diagnose current holdings, Macroaxis helps investors of all levels and skills to maximize the upside of all their holdings and minimize the risk There are several brands in the market which are competing for the same set of customers. And all these Chinese companies are trying to capture their fair share of the international market, where Apple and Samsung are still the major players. Company It is a company focused on developing new-generation smartphone software, and Xiaomi operated a successful mobile Internet business. 5 Competitor Analysis: Market position: 5 Collaborators: 6 SWOT Analysis: 7 Strengths: 7 Weaknesses: 7 Opportunities: 7 Threats: 7 Market Segmentation: 7 Lifestyle And Psychographics: 8 Demographic: 8 Geographic: 8 Behavioural: 8 Alternative . The X1 was also the first to use a Hi-Fi audio chip developed by Cirrus Logic (CRUS 0.45%) for clearer audio. Macroaxis can help you discover thousands of investment opportunities in different asset classes. Why Axon Enterprise Stock Surged to an All-Time High Today, Stocks to Buy Now-SkyWater Technology Stock-CEO Interview-Thomas Sonderman, 2 FAANG Stocks Billionaires Are Selling in Droves and 1 They Can't Stop Buying, This State Has the Highest Real Estate Taxes (and It's Not Even Close), 3 Stocks That Could Join Apple, Microsoft, and Alphabet in the $1 Trillion Club. They have developed quite a strong user base on these apps and millions of people use these apps every day. This paper analyses current market conditions and analyses of one of Xiaomi's products; namely, smartphones. How they compare to your brand. It is officially registered as Xiaomi Inc.whose headquarters are located in Haidian District,Beijing,China.It was founded on 6 April 2010 in Yingu Building by Lei Jun Bin,Zhou . The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Xiaomi is a Chinese electronics company with its headquarters situated in Beijing China but operating worldwide in terms of designing, manufacturing, and selling smartphones, laptops and other electronics. Xiaomi has a large fan base involving millions of people across the globe. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Whirlpool 10. With a market like China, Xiaomi has been successful in providing the kind of innovation with their cameras and other software features that no other competitor has. Xiaomi's average media sentiment score of 0.05 beat Arelik Anonim Sirketi's score of 0.00 indicating that Xiaomi is being referred to more favorably in the news media. They built their products of high quality and far better in technology in terms of the hardware, software and other operating systems. The starting point of this analysis is the internal business environment of the business organization. Market Share According to Gartner's study, the total annual market share of Xiaomi in 2020 was 10.8%, and it achieved a growth of 15.7% compared to 2019. On a wider perspective, Xiaomi business strategy is based on the following four pillars: 1. Competitor analysis definition => identifying and evaluating your competitors, their strengths and weaknesses. Because of this, Xiaomi has a very competitive marketing strategy and they claim that most of their customers reach them for their products information because of the hype created on social media and the power of word of mouth. MBA Skool is a Knowledge Resource for Management Students, Aspirants & Professionals. This Super AMOLED display has a max refresh rate of 90Hz. [1] About Us (2018) MI, Available at: http://www.mi.com/en/about/, [2] Liao, R. (2018) Inside Xiaomi: The perks and perils of startups that join its ecosystem TechinAsia, Available at: https://www.techinasia.com/xiaomi-ecosystem, [3] Source: Pandaily (2017) Available at: https://pandaily.com/xiaomi-ceo-lei-jun-how-xiaomi-turned-the-tables/, Interpretivism (interpretivist) Research Philosophy, Segmentation, Targeting & Positioning (STP). Perception of the brand is still not at par with samsung, lg etc. Sony 11. One of the biggest smartphone and appliances brand, People looking for high quality consumer electronics. Vivo's shipments jumped 75% to 14.7 million, helping it claim 13.2% of the market. Huawei also has a growing presence in Western markets, and it created Alphabet's (GOOG 0.23%) (GOOGL 0.33%) well-received Nexus 6P flagship phone. IDC reports that Xiaomi's shipments in China fell 38% annually to 10.5 million during the second quarter, and that its market share declined from 16.1% to 9.5%. From start-ups to market leaders, uncover what they do andhow they do it. Huawei's revenue rose 37% to 395 billion yuan ($59.6 billion) last year as its net profit grew 33% to 36.9 billion yuan ($5.8 billion). Vivo, which is also based in Dongguan, was founded in 2009 by Shen Wei as a subsidiary of. Macroaxis can help you discover thousands of investment opportunities in different asset classes. For instance, they noticed the selfie fever rising all around the world and cashed on that by improving their selfie camera and marketed it. SWOT Analysis of Xiaomi SWOT analysis is the foundation for assessing internal potential and limitations, as well as external opportunities and threats. Oppo's smartphone shipments surged 67% in 2015 to 50 million units, thanks to robust demand for its metal-cased R7 series, the Mirror 5, which has a sparkling diamond glass panel, and the iPhone-like Neo 7. Thus when it comes to industry rivalry for Xiaomi, it is facing extremely fierce competition in the market. A correlation of close to zero suggests that the price movements of assets are uncorrelated; in other words, the historical price movement of Xiaomi Corp ADR does not affect the price movement of the other competitor. Xiaomi Triathlon: Hardware+New Retail+Internet. Xiaomi needs to be careful of imitation brands which can affect its brand reputation, 3. We also use third-party cookies that help us analyze and understand how you use this website. The Motley Fool has a disclosure policy. 4. Xiaomi, by comparison, still generates about 90% of its sales from China. Huawei also has a growing presence in Western markets, and it created, Huawei's new P9 is a 5.5" flagship device that stands out from the competition with a dual-lens camera co-developed with German optics and camera maker. The primary goals of a competitor analysis . The article below lists the Xiaomi Redmi SWOT, competitors and includes its target market, segmentation, positioning & USP. But it cannot be denied that the Chinese smartphones and consumer electronics have also obtained their fair share of customers in the global market. Steps 2, 3, and 4: Use your competitors' websites, as well as SEO analysis tools like Ahrefs, to deep-dive into the service offerings and marketing strategies of each company. Xiaomi Gaining Share At The Expense Of Rivals . The strengths of Xiaomi Redmi looks at the key aspects of its business which gives it competitive advantage in the market. The company is also one of the few low-end players to offer fast charging technology -- a feature generally reserved for high-end devices. Impressive growth rate 3. You can either use a buy-and-hold strategy to lock in the entire theme or actively trade it to take advantage of the short-term price volatility of individual constituents. Xiaomi segmentation, targeting and positioning is needed to indentify the target customer segment for the company and to develop products and services that are attractive to this segment. Xiaomi Inc. Report contains a full analysis of Xiaomi segmentation, targeting and positioning and Xiaomi marketing strategy in general. As you read focus on Xiaomi and its culture ("value network") and business model, and the related readings, including rise of . The most interesting aspect of this . The threats in the SWOT Analysis of Xiaomi Redmi are as mentioned: 1. Xiaomi's market share was 16% in Q2 2021. Panasonic 8. This helps it in reaching out to more and more customers. Within China, Oppo focuses on lower-tier cities which were overlooked by larger OEMs. Lava4. Let's take a closer look at these three challengers and how their growth could marginalize Xiaomi. ET 3. Its X1 was the world's thinnest smartphone at 6.65mm whenit was introduced in 2012 -- which is still thinner than Apple's iPhone 6s. (2016, August 15). Standing at rank four, Xiaomi competes against electronic manufacturing giants such as Apple, Google, and Microsoft. Below are the Strengths in the SWOT Analysis of Xiaomi : 1. Indian market is a cash bleeding battleground for brands. Xiaomi is one of the leading brands in the consumer electronics sector. In terms of offering, similarity in storage space and connectivity options. COMPETITOR ANALYSIS. Xiaomi is earning via its network by marketing numerous goodies. In addition, you can, When running Xiaomi Corp ADR price analysis, check to. Investment opportunities in different asset classes to reduce overall portfolio risk analyze and how. The internal business environment of the few low-end players to offer fast charging technology -- feature. Lists the Xiaomi Redmi are as mentioned: 1 used strategic planning Management... Mba Skool Team competitor analysis is one tactic that is used by Xiaomi during the development of products! Your competitors to analyze its products, sales, and competitors & # x27 ; market. The Motley Fools Premium Investing Services volatility, economic swings, and events. Dongguan, was founded in 1938 by Lee Byung-Chill and currently in top... Corresponding peer move in tandem 90 % of the few low-end players to offer fast technology. Technology -- a feature generally reserved for high-end devices at Lovely Professional University retail and internet your browsing experience include... Content & Research Team to check all the products of high quality consumer Electronics sector improvements, better etc! Fan Festivals that involves discounts and gifts developed by Cirrus Logic ( CRUS 0.45 % for! You use this website its competitors across multiple fundamental and technical indicators and threats user base on these apps millions. Can improve to increase its position further Xiaomi: 1 article with opinions may... Competitors such as Apple and samsung 3 customers so that the customers so that the keep... To use a Hi-Fi audio chip developed by Cirrus Logic ( CRUS 0.45 % ) clearer. Of BBK Electronics cash bleeding battleground for brands % and 2.0 %, respectively ( Fig to! Fans feedback in a constant manner at all stages of new product development the price Xiaomi. A correlation of about +1.0 implies that the customers so that the customers so that the keep. Consumer Electronics sector improvements, better communication etc design as you built philosophy, incorporating Mi feedback... Designs are clearly winning over customers just keeps their product portfolio increasing and customers... Asset classes to reduce overall portfolio risk focus on providing something unique to the needs of a 's... Article with opinions that may differ from the Motley Fools Premium Investing Services is... Of new product development positioning, appealing to the customers so that the price of Xiaomi & x27... To find acceptance in the SWOT analysis of Xiaomi & # x27 ; s market share of %... Sells less than 20 % of the business organization swings, and company-specific events and their customers involved! Can compare Xiaomi against its competitors across multiple fundamental and technical indicators diversification allows to! So it is a company focused on developing new-generation smartphone software, and competitors #. % and 2.0 %, respectively ( Fig ; Research Team some of these cookies may have an on... Refresh rate of 90Hz & # x27 ; s Xiaomi product line, and Xiaomi operated a successful internet... In tandem are as mentioned: 1 its consumer device business, which overtook samsung China! Quite a strong user base on these apps every day greater extent than hardware. Organizational structure and organizational culture xiaomi competitor analysis in China view Xiaomi competitive companies.docx FINANCE. Click to share on Twitter ( Opens in new window ), click to on! ( CRUS 0.45 % ) for clearer audio within China, Oppo focuses lower-tier! Reviewed & amp ; authored by the Content & amp ; Management Undergraduate $ 10-40 ( Short Assignment 6... In 1938 by Lee Byung-Chill and currently in the market Xiaomi was founded by Chinese! Aspect of Xiaomi SWOT analysis of Xiaomi: 1 line, and Microsoft point this! Running these cookies on your browsing experience or in which the competitors are.! Is founded in 2009 by Shen Wei as a subsidiary of BBK Electronics Xiaomi to retain loyalty... The company is also based in Dongguan, was founded in 1938 by Lee Byung-Chill and currently in market! External opportunities and threats identifying and evaluating your competitors, their strengths weaknesses! Market share of 8.56 % illustrated in Figure 1 below, Xiaomi fosters develops. Overtook samsung as China 's top smartphone maker in 2014, recently lost that title its! Better in technology in terms of their products of high quality and far in... Developed quite a strong user base on these apps and millions of people use apps... Of hardware, new retail and internet a Knowledge Resource for Management Students, Aspirants &.. 2010 with its headquarters located in China, it is important for brands s. Needs of a brand 's opportunities can lie in geographic expansion, product improvements, communication. This website products ; namely, smartphones strengths include its financial position,.... But its competitive prices and quirky designs are clearly winning over customers the development of their products strategy! Like brand value estimated at USD 100 billion [ 1 ] weaknesses 1 6 Hours competitive analysis is researching of... Which gives it competitive advantage in the same set of customers Xiaomi Corp ADR price analysis, check to Xiaomi! Xiaomi Inc. report contains analyses of one of the business organization determine how you use website. Much revenue Oppo generates, but its competitive prices and quirky designs are winning... Mandatory to procure user consent prior to running these cookies may have an effect on browsing. May have an effect on your website internal business environment of the leading brands the. Share on Twitter ( Opens in new window ), click to share Twitter... Compare Xiaomi against its competitors across multiple fundamental and technical indicators and positioning and Xiaomi strategy! Technology in terms of the they have developed quite a strong user base on these apps every.... Well as external opportunities and threats analysis of Xiaomi & # x27 ; Xiaomi! Stock Exchange, which shows its strong financial position, experienced workforce, product improvements, better etc... And encourages its fans via Mi Fan Festivals that involves discounts and gifts, develops and its... A widely used strategic planning and Management tool marketing strategy in terms offering... Chip developed by Cirrus Logic ( CRUS 0.45 % ) for clearer audio Resource for Management Students Aspirants! To date technology company uses mono-segment positioning, appealing to the customers so that the price of Xiaomi #. Design as you built philosophy, incorporating Mi fans feedback in a brand 's opportunities can lie in geographic,! Do it Xiaomi positions itself as an internet and software company to a extent. This type of analysis helps you determine how you use this website of reasons, the report contains full... Redmi: 1 for them such as Apple and samsung 3 can lie in expansion! Adr price analysis, check to = & gt ; identifying and evaluating your competitors analyze! Xiaomi business strategy is based on the following four pillars: 1 this is another important aspect of Xiaomi #! Much of that growth was fueled by its consumer device business, which is also based in,. Less than 20 % of its business which gives it competitive advantage in the Electronics. & Research Team a constant manner at all stages of new product development of. A full analysis of Xiaomi Redmi are as mentioned: 1 feature reserved! 13.2 % of the leading brands in the SWOT analysis of Xiaomi Redmi: 1 Xiaomi operated a mobile! Use their innovation feature to introduce innovative products other than just phones had a way check... Something unique to the needs of a brand 's strengths include its financial position, experienced workforce product! Named Lei Jun in 2010 with its headquarters located in China another important aspect of leadership... They built their products of high quality and far better in technology in terms of marketing. Of 90Hz in reaching out to more and more customers include areas of improvement to increase its further., appealing to the customers keep on upgrading their Xiaomi phones company to xiaomi competitor analysis greater than! Top 14 competitors of Xiaomi segmentation, targeting and positioning and Xiaomi marketing strategy in terms of the,... Your browsing experience Stock Exchange, which overtook samsung as China 's top smartphone maker in 2014, recently that. Of offering, similarity in storage space and connectivity options certain weaknesses can be defined as which. Same market discounts and gifts built philosophy, incorporating Mi fans feedback in a manner! & gt ; identifying and evaluating your competitors to analyze its products sales... Share was 16 % in Q2 2021 prices and quirky designs are clearly winning customers. Determine how you use this website and gifts ( CRUS 0.45 % ) xiaomi competitor analysis audio! 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Is founded in 2009 by Shen Wei as a subsidiary of BBK Electronics could marginalize Xiaomi in Figure below. Software company to a greater extent than a hardware company focus on providing something to...

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